08 · CLIENT · NEW BALANCE
New Balance 2024 Brand Day
2024 New Balance brand day: ceremony, runway, exhibition, and OOH.
- Client
- New Balance
- Year
- 2024
- Scope
- Brand day · Runway · Exhibition · OOH
The brief
New Balance's 2024 brand day needed a single campaign spanning an opening ceremony, runway show, and exhibition, backed by celebrity content and outdoor media.
The approach
An integrated brand day combining opening ceremony, runway show, exhibition design, celebrity and KOL video content, Weibo social promotion, and outdoor media including road flags and LED-screen OOH.
Outcome
Celebrity teaser videos and Weibo social content amplified the brand day.
Outdoor media included road flags and LED-screen OOH.
