01 / 06 · OWNED PRODUCT
FashionStyle AI
Full-stack AI fashion styling: one photo in, restyled looks on you — plus AI stylist chat, virtual try-on, garment management, and invite-only access.
View casefashionstyle.ai
Selected work · 1997 — now
Luxury, rebuilt with AI.
Twenty-five years of digital for brands like LVMH, Estée Lauder and NIKE — now shipping AI products of my own.
I spent fifteen years building digital for the world’s most exacting brands. Now I build AI products of my own, and help businesses put AI to work.
- 25+
- years in digital
- 15
- years at Activation Group, ending as GM & Head of AI
- 2
- live consumer AI products — FashionStyle AI and Taily
- 14
- case studies on this site
02 / 06 · CLIENT · CHANEL
Chanel VR Experience
Immersive VR tour for Chanel's perfume exhibition, based on 15K panoramic photography, multi-room navigation, zoom controls, and real-time radar positioning.
03 / 06 · ENTERPRISE AI
Activation Business AI Assistant
Internal AI assistant and training-model direction from Activation, focused on business support, knowledge flow, and AI-enabled workflow operations.
04 / 06 · CLIENT · SIXPENCE
SIXPENCE Store Fighter & Hand Sewn
Fashion brand microsites with cinematic motion design, interactive lookbooks, and immersive brand storytelling.
05 / 06 · OWNED PRODUCT
Taily
Pet companion platform: capture and restyle pet moments with AI, pet MBTI assessment, commerce, and community — with a WeChat MiniProgram track.
View casetaily.live
06 / 06 · CLIENT · LOUIS VUITTON
LV AR Mini-Program
Louis Vuitton Valentine's Day AR mini-program connecting an offline pop-up store with mobile AR capture, video recording, and social-style self-photo interactions.
More work
08 projects · scrollswipe →
What I build
for teams now
For companies hiring an AI leader, and for businesses that want AI that ships — the same four things.
01
AI agents
Task boards, schedulers and bot APIs that let agents take on real operational work — WintonClaw, WintonKitchen.
02
LLM applications
Assistants and generation pipelines people actually use — FashionStyle AI, Taily, the Activation assistant.
03
AI-assisted delivery
From prototype to production with AI in the loop, backed by 25 years of platform delivery.
04
Enterprise AI advisory
Strategy, governance and a centre of excellence — the work I led as GM & Head of AI.
Index
All 16 projects
- 01FashionStyle AIOwned productOWNED PRODUCT
- 02Chanel VR ExperienceChanelCLIENT2022
- 03Activation Business AI AssistantActivation GroupENTERPRISE AI
- 04SIXPENCE Store Fighter & Hand SewnSIXPENCECLIENT
- 05TailyOwned productOWNED PRODUCT
- 06LV AR Mini-ProgramLouis VuittonCLIENT
- 07KENZO Brand Moment IMCKENZOCLIENT
- 08New Balance 2024 Brand DayNew BalanceCLIENT2024
- 09Butterfly FutureButterfly FutureCLIENT
- 10WintonKitchenOwned productOWNED PRODUCT
- 11Z·Pilot LaunchpadZ·PilotCLIENT
- 12Wison New EnergiesWison New EnergiesCLIENT
- 13Winton PM ToolOwned toolOWNED TOOL
- 14WintonClawOwned toolOWNED TOOL
- 15FastCountDownOwned productPWA
- 16Winton ManagementOwned toolAGENTS
Brands I have delivered for
LVMH · Moët Hennessy · Estée Lauder · NIKE · New Balance · LOEWE · Michael Kors · Lacoste · Kate Spade · Marc Jacobs · Chloé · Coca-Cola
SIXPENCE microsites recognised by Webby Awards · FWA · Awwwards · CSS Design Awards · French Design Index