06 · CLIENT · AR
LV AR Mini-Program
AR mini-program for Louis Vuitton's Valentine's Day pop-up store.
- Client
- Louis Vuitton
- Scope
- AR mini-program · Pop-up store
The brief
For a Louis Vuitton Valentine's Day pop-up, guests needed a way to bring an AR brand character into the physical store experience and take a shareable moment home.
The approach
An AR mini-program connected to the offline pop-up: guests summoned an AR Vivienne character in the physical space, recorded video, and captured social-style self-photos inside the mini-program flow.
Outcome
AR Vivienne character appeared in the physical pop-up environment via the mini-program.
Guests could record video and take social-style self-photos inside the AR flow.
