07 · CLIENT · KENZO
KENZO Brand Moment IMC
Integrated KENZO brand moment: pop-up, mini-game, KOL, and OOH.
- Client
- KENZO
- Scope
- Pop-up · Mini-game · KOL · OOH
The brief
KENZO's brand moment needed one campaign system connecting an offline pop-up, a digital mini-game, and celebrity/KOL amplification.
The approach
Combined an offline pop-up store, a digital mini-game, celebrity and KOL storytelling, and a street-level OOH takeover into one campaign system.
Outcome
Connected retail activation, social content, and mobile interaction in one campaign system.
Campaign assets included celebrity/KOL storytelling, mini-game flows, and large-format street visuals.
